Online Indian Handicraft Industry

India is a country of rich culture, history and traditions. India is one of the major producer and supplier of Handicrafts products in the world. Handicraft reflects the culture and skill of local population and hence the country. India is one of the most sought after destinations for handicraft due to variation in culture and people who produce varied kinds of handicraft.

Different places in India are famous for different handicrafts like Saharanpur for its wooden articles, the North Western state of Rajasthan for Jaipuri quilts, Gujarat for embroidered stuff, Narsapur for lace and lace material, Punjab for Phulkari, Jodhpur for wrought iron product etc. Handicraft industry is one of the biggest employers in rural India. Many artisans work on full time and many on part time basis to produce these goods with hands. Low initial investment, potential for export and foreign earning are few of the factors which are helping this industry to grow further. But Indian handicraft industry is highly decentralized.

Handicraft market in India is growing at a very steady pace. It is almost doubling in every five years. In the handmade products India enjoys 2% of share at global level. This share percentage will soon increase and keep increasing with online stores available with exclusive Indian Handicrafts. Industry experts believe that global trade now depends upon more on eCommerce along with traditional medium for trading. Though there is no standard definition of e-commerce but the OECD (Organization for Economic Co-operation and Development) defines e-commerce transactions – “the sale or purchase of goods or services, whether between businesses, households, individuals, governments, and other public or private organizations, conducted over computer-mediated networks. The goods and services are ordered over those networks, but the payment and the ultimate delivery of the good or service may be conducted on or off-line.”

Online retail in India is forecast to grow hundred-fold from the current Rs 3,400 crore ($600 million) to Rs 4,30,000 crore ($76 billion) by 2021, according Technopak Advisors, a global advisory company.

India is one of the largest users of Internet across the world and expected to cross US in the coming years. Hence e-commerce has huge hidden and untapped opportunities for the businesses as well as local artisans. It has changed the way business is done and transacted by providing a global marketplace. E commerce present a great marketing platform for the domestically produced products to be displayed in global market.

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