Handicrafts is the second largest source of employment after
agriculture in India. With roughly some
23 million+ artisans this sector is the one that stands to have great social
impact on our nation.
This sector offers some unique opportunities not just for
business but also to promote social changes. This venture of
desihandcrafts is all about Indian Handicrafts
and the impact that new age and technology have on them.
www.desihandcrafts.com
is the online destination for all Indian Handicrafts - for searching, shopping,
and getting it delivered at your door step with premium service and making a social
impact. We take care of everything including customization of products.
We don’t just sell handicrafts but the story; all our
products are sold as a story rather than on the face-value of the product. We
believe that given a chance all of us would like to know the history, art and
how the craft is being made which adds intrinsic value to the product. Through our
blogs we have been discussing the history of handicrafts.
Through our business model we are bringing in a unique
online experience which people would have rarely experienced like our return
policy rarely seen in the Indian market. On the other side we are also looking
to make a greater Social Impact looking to make each artisan and entrepreneur.
Desihandcrafts realizes the growing need for utilitarian yet
aesthetic handcrafted products and bridges the gap between the creator &
the appreciator.
Thought this model we bring the unique Indian handicrafts to
people all across the India for now. Desihandcrafts also has a B2B gifting model
for corporates who are to make an impact
on corporate social responsibility .
Story rather than the product – Our fundamental belief is
that given an opportunity we all love to make an educated buy. That’s exactly
what we are providing to our appreciators. We bring to our appreciators the
story on how the product is made, where it is made and the history of the products
which add intrinsic value to the product and provides them the tools to make an
educated buy.
Authentic products – Our own search led to the conclusion
that this is one of the most important points to tackle.
Unique artifacts from across India – Where does one go to
find Indian Handicrafts which have historic significance and help you make an
educated buy. Our answer is www.desihandcrafts.com. We bring to our
appreciators artifacts from all over India.
Social Impact of Desihandcrafts:
After agriculture, handicraft is the second largest
occupation in India with more than 23 million people in this sector. Every 7-10
years 10% of these artisans leave their jobs looking for better opportunities.
If this continues the Indian Handicrafts will be lost in the next few decades.
This is when we decided to take this situation head on and create a unique
‘desihandcrafts’ platform.
Desihandcrafts through its business model will have a direct
impact on the livelihood generation. Going ahead we also help the artisans with
education, healthcare and few other initiatives which will help them in
empowering themselves and help Desihandcrafts achieve its goal to make each
artisan an entrepreneur.
One thing for sure that helped me and may help others too is
stay true to what you are trying to do. Having a good mentor helps, try to get
a mentor who can help you when you stray from the company vision. Lastly if you
are interested in Desihandcrafts do get in touch with us, you can mail us at proposal@desihandcrafts.com and join us on
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